London Edge Autumn 2018 : The Alt Fashion Pledge

…. Yes, it is that time of the year where I bust your (eye)balls with one of the main events in the alternative fashion world : London Edge !!

Whilst primarily targeted at buyers looking to pimp up their shops with the latest in the alternative trends, us bloggers are also regular visitors to the event. You can spot us through the following ways:

  1. High pitched squeals of ‘OMG!!’ echoing throughout the roof;
  2. Wrists heavily-clad with a camera and bolstered with 3 memory cards;
  3. Generally accessorised with a boyfriend / hubby / partner enslaved to do personal photography !

I nearly did not make it as I was still ill, had to pick up some parcels, and my dress also decided to rip itself before leaving … but I DIY’d that renegade frock, and went all safety pin on her lace butt (the rip of course happened at the back!!). ROCK ON! (that’s the smug face at the bottom!)

fullsizeoutput_ad2 IMG_8252

As usual, it was held in the Business Design Center in Islington, over two days, Sunday 2nd and Monday 3rd of September. Just in time for my birthday on the 4th [thank you God of the Goths Ruling Over Our Dark Incarnation].

Let’s get in, shall we?


This post is going to have a huge influx of catwalk pictures so I am going to go light and package the brand and stand photos.

One of the first stands my goth radar drove me to was the Demonia stand :

Loving the heart platforms and the amount of various patterns on the boots. Goth doesn’t have to be bland πŸ˜‰

edge-15 edge-43 edge-52.jpg

Warning: Banned has a slew of cool bags ready to be adorning our arms, and I am loving the ouija board bag!! I would totally get the actual bag out at work prior to responding to a question and slowly waving it to the right or left to answer. Yes, I am that silly petty!

edge-8 edge-9

Watch out for the bat chokers coming your way as well ! Oh,Β  this announcement was your … bat signal. *cue canned laughter*Β  [I am super cheesy too]


The Doctor Faust stand was groovy and the stand owners were super friendly; so friendly that I ended up with a free hat!


The lady really took the time to talk about the products and I am totally digging this crucifix bag with changeable crucifix !!

edge-16 edge-17 edge-19

Apologies for the blurry photos, I was too excited waffling on about the ultimate customisation πŸ˜‰ But essentially, you will be able to pop a splash of colour and get your inner colors out on a proper goth coffin bag. LOVE!


Next highlight for me … possibly of one of the most glamourous brands ever to grace us, Necessary Evil ! I was not as familiar with them in terms of ownership of items as fellow blogger and partner in shenanigans Lolly from Heavy Metal Momma, but thankfully I got all the rundown from her expert hands πŸ™‚


As you can see, I did not take that many photos there as I was too busy …Β  ravaging the rails! But expect some outfit posts with Necessary Evil items, as I did some rinsing post-event that day!!


These from Kreepsville cracked me up, and I think they would be perfect for the London rain!


I have the skull necklace in silver and I absolutely love it. Got my eyes on the black pumpkin one πŸ˜‰edge-30.jpg

During my stint, I also met up with my friend Sonia, owner of Drakula Approved,Β  whom I introduced in a previous post.Β  Isn’t she talented as hell ??!

And look who I met there? The ever so awesome Lolly, with whom plenty of gothic knowledge was learnt πŸ˜‰ Oh and watch this space cos we have good stuff planned !!

Right, shall we look at the catwalk?


I am just going to post a flurry of photos and let you decide what you like πŸ˜‰ You know full well that this mama is straight up onto the black/lace/purple section but appreciate people have other tastes [traitors!]


Girl crush alert : this model literally SLAYED every single outfit she wore! I was so happy to see a melanin popping lady on the catwalk this year. And she honestly was owning all her outfits. Check for yourself!

edge-47 edge-48 edge-49 edge-53.jpg edge-58

I have about another 500 pictures to go through, I am not even joking! So pop back this weekend as I will be adding all the catwalk pics πŸ˜‰

Finally, an Edge post wouldn’t be complete without a shoutout to New Rock, my favourite boots brand ! (remember to quote ‘Thunderella666’ if you want a discount on New Rock Australia)

How cool are those?

edge-64 edge-65

The New Rock chair ! Did you know that I am moving flats ….? Tee hee!


So that is it for today folks! I literally took 1253 photos so still plenty to sieve through … !

… Including this pic of me beforeΒ  afternoon coffee and after insect bites (i went shooting in a field the day before and got bitten to death, thus bloated and allergy … no pain no gain eh?!).


What was your favourite outfit / item?Β 


Alternative Fashion Events

6 Comments Leave a comment

  1. Love love love the Dr Faust clothing.

    Also, I spotted my Banned handbag, the black one with the cross and chain. It’s a great bag but the catch on the strap broke – easily remedied with a charity clippy thing I got. In fairness I did have a heavy velvet jacket slung over it!

    Looks like a fabulous day out πŸ™‚

Get Loud!

%d bloggers like this: